What we do

Our service is tailored to the individual requirements of every client, providing you with a personal approach to your financial plans. Our growing number of experienced financial planners are either Chartered Financial Planners in their own right or working towards this qualification and are supported by a committed administration team and the latest technology. All of our advisers undertake a regular programme of Continuing Professional Development to maintain and improve their knowledge and skills across all financial planning disciplines.

In addition to this, LJ Financial is an independent company ensuring that we are able to offer truly independent financial advice from the entire market, rather than a ‘one size fits all’ solution.

How we work


We start by helping you to identity your goals and aspirations (not always as easy as you may think!). Our solutions focus on your goals, not on simply selling you a pension, mortgage or other financial product. That way you know exactly where you’re heading and what any product we suggest will achieve. This initial session will usually take around an hour.


Based on the initial session, we would then prepare a comprehensive financial plan detailing how to achieve your goals.


We would then implement the plan for you, suggesting a bespoke mix of products and services that will work best for you.


Finally, we recommend reviewing and adjusting your financial planning as your circumstances change to ensure everything is going to plan.

Our aim is to offer stress free financial planning in a straightforward manner. We are committed to providing all advice in plain English, without resorting to jargon.